St. Matthew’s House Builds a Content Archive Like Never Before with PhotoCircle
St. Matthew’s House is a multi-faceted social enterprise that services addiction recovery, housing, feeding, and direct assistance programs in South West Florida. Their unique 100% donation model allows all of their operating expenses to be covered by their various social enterprises, including thrift stores, restaurants, catering services, and conference venues.
St. Matthew’s House began in 1987 when an inspired bible study group dubbed themselves the “Task Force for the Homeless.” Through years of community support and outreach, St. Matthew’s House has touched the lives of thousands of local Floridians.
“With PhotoCircle, we never miss an opportunity to share our events with our community.”
Operating a multifaceted charity house driven by over a dozen social enterprises is challenging enough. Extracting the necessary marketing material from each and every social event to archive for future posts and campaigns is an impossible task for one person.
Thomas Short, St. Matthew’s House’s Marketing Director, recalled that before they began their PhotoCircle integration, he felt he had to be everywhere at once and often missed key photo-taking opportunities.
With thousands of photos and videos shared via PhotoCircle, volunteers, team leaders, and marketing staff alike have the ability to contribute to event Circles.
“With PhotoCircle, we can share our outreach beyond South West Florida.”
Hosting massive events such as their yearly ‘Cars on Fifth’ event, which caters to 25,000+ attendees, 750 cars, and 120 vendors, requires an all-hands-on-deck approach.
“With PhotoCircle, these massive events can be documented from our team’s mobile devices.”
